Users don’t read Web content, they scan it. The analyses show that only 16% of people read the entire contents. For this reason, it is important to format the text in a way that allows users to scan the text.
We can’t increase the visits only with the improvement of the content of the text, but it is necessary to adjust the text that we use on the Web.
The quality of the visitors is reflected in such a way that users learn more information.
It is necessary to break up the text on the title, subtitle, paragraphs. Titles need to be informative -question/answer. Every paragraph should have a topic and desirable are graphical elements.
In the case of larger quantities of text use the principle of the inverted pyramid, the table of contents and a summary at the top.
Style of the text should be informative(expression of facts), concise(less content, as you would write for a different post) and popular(unprofessional language, so it is easy to understand it all).
In the text we are using enhanced text -“the bold”, links to other sources and sites, lists, tables, etc.