Web Site Optimization (SEO) we is divided on Web site optimization and off-site optimization. Optimization of the Web site is divided into technical optimization and content optimization.
Technical optimization requires proper use of certain elements on a Web page or a part of it. These elements are: keywords, page title, headings (H1, H2, H3, …), content, images, meta tags, file names, the names of the links, the names of the subfolders, page design and the integration of external files (CSS and JavaScript).
Content Optimization requires content that is optimized for the selected keywords. The text length should optimally be somewhere between 300-500 words. Occurrence of keywords should be 3-5%.
Optimization of the outside Web site (off-site optimization) revolves around the integration of the site with other parties. We need as many high-quality and relevant external links as we can get. For example, the best sites are sites that are well ranked on Search engines like Google, reputable and have similar content, such as our Web site. Elements related to outside optimizations are: the number of external links, the quality of the external links, text, link, link popularity, domain age, and the speed of obtaining external links.