Basically, Google Instant does not alter the Web site optimization or impressions in search engines by changing the display of the results. It is trying to speed up searching so that it tries to suggest search strings. It will be pulled from the so-called “long tail” Search, which means a large number of search words in the search string. For example, let’s look at a series of “hotels”. Between the proposed links appear, such as“hotels near train station « and » city hotels city park”. This search we use sometimes, because we are satisfied with “hotels”. For SEO it will now be necessary to keep an eye also on the “long tail” optimization.